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Simon Spurr
British
July 8, 1974
Designer
People can take away your assets, but not your DNA.
Simon Spurr
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I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.
Simon Spurr
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The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
Simon Spurr
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